DANI

Life is better
when you’re stylish.

Black knit
Black jeans
Field jacket
Tan boots

Dani recommends

Dani knows your closet and
recommends you the best fits.
For women, men and everyone else.

Join the waitlist
Personalized shopping, today
“Here are 100 more things you might like.”
Dani
“This pink shirt works with 12 things you own.”

10 more outfits. And it fills the weekend gap you have been working around.

Wherever you already are

Dani is right there when you need it.

TextCallSend a photo

Onboard by phone. Say what you wear and what you avoid. Dani remembers.

dinner thursday, nothing feels right
Wear the black knit, black jeans and tan boots. A cropped olive jacket would finish it, $180 at COS.
Want me to buy it for you?
show me a few others first
Three more in your size and budget. Added them to your feed.

Your outfits.

Curated from the season’s leading trends and the pairings that always work, then matched against what is hanging in your closet.

Trend · autumn

Quiet tailoring

3 of 4 already in your closet.

Classic pairing

Off-duty denim

All 4 already yours.

Trend · evening

Evening minimal

3 of 4. Add a light knit.

Classic pairing

Weekend utility

All 4 already yours.

Trend · layering

Warm layering

2 of 4. Two worth buying.

Your memory, your context, your closet. Clothes are only the beginning.

Your photoOn you
An outfit rendered onto a photo of the reader
Two pieces you own, one you are considering. Worn together, on you.
Try before you buy

See yourself wearing the looks.

Send one photo. Dani shows the outfit on you, including the piece you are thinking about buying, before a cent moves.

How it works

01

Tell Dani how you want to feel.

02

Connect your email.

Receipts become your closet. Or send photos.

03

Get looks you would wear.

Whole outfits from your pieces, down to the shoe.

04

Buy to enhance and update.

Only what earns a place. Dani finds your size and orders it.

One new piece.
Seven new looks.

Your version
With one additionTan belt · new

New pieces should unlock your closet, not compete with it.

Built around you

A stylist for everyone.

Dani works from the details a good stylist would ask about, for every body, every budget and every kind of week.

Your body

Fit and color that are actually yours.

Body typeSizeHeightAgeHigh contrastMedium contrastLow contrastWarmCool
Your taste and budget

Brands you like, prices you accept.

Favorite brandsBudget per pieceSecondhand ok
Your week

Dressed for the life you have.

Working from homeOfficeGoing outTravelKids

Dani can tell you no.

Tap anything in your cart. Dani gives you a straight answer, and a better option when there is one.

In your cart
Not needed

Beautiful, but it does the same job as two jackets you already own.

Consider instead
Quilted liner jacket, olive
$395 · A.P.C.
Have Dani buy it

Same money, a shape you do not own. Layers over everything the bomber cannot. Dani checks your size, the price history and the return window, then orders it.

Who we are, and where this goes.

Read more about Dani →

Look like the best version of you.

Fashion tells you what you are missing. Dani starts from what you have.

Early access opens in small groups. One note when it is your turn.

Join the waitlist

Age range
Gender

FAQs

Who is Dani for?

Everyone. Men, women, and everyone in between. If you get dressed in the morning, Dani has something to say.

How do I use it?

You text it, like a friend. Or call it and talk through your wardrobe out loud. There is a web app too, when you want to see everything at once.

Why start with closets?

It is where the gap between what you own and what you actually use is widest. Fix that and the rest follows.

Where does this go?

Your apartment, your kitchen, your hobbies. Anything you buy can be indexed and understood by Dani. Closets are just where we start.

Does Dani actually buy things?

Yes, when you ask. It checks size, price history and the return window, then orders. You approve every purchase.

What happens to my data?

It stays yours. Export it or delete it whenever you like. We do not sell it and we do not rent your attention to brands.

What does it cost?

A flat monthly subscription. No commissions, so Dani has no reason to push you toward a purchase.

Who is building it?

Emmie Chang and Amy Hua, two engineers working in AI in San Francisco. We grew up in Houston and Nebraska, have lived in LA, New York, Chicago and abroad, and were raised on Clueless. Consumer AI is the widest gap in the field: extraordinary models, ordinary tools. This is the one we and our friends wanted and could not find.